For more than 30 years, Brasil has been part of the fabric of Houston’s Montrose neighborhood. So when it came time for a refresh, the answer wasn't to wipe the slate clean — it was to take what was already there and make it work harder. We refined Brasil’s visual identity to better reflect the restaurant and bar it has become, while keeping the character, warmth, and history that made it worth preserving in the first place.

From typography and color to graphic elements, layouts, menus, and other brand touchpoints, we built a more cohesive visual system that could move comfortably across the many sides of the Brasil experience. The result is a refreshed identity that feels current without feeling disconnected from its roots — a little cleaner, a little sharper, and still unmistakably Brasil.